This website has been developed as part of a research project at Coventry University.  As part of the project we need to check that the website meets your needs. Please could you take a few minutes to complete a short questionnaire about the site? Clicking the button below will take you to our questionnaire.  If you decline, you will still retain access to the ifeed website.

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Privacy Policy

Privacy Notice

Coventry University (“University”), Priory Street, Coventry, CV1 5FB is registered as a ‘Data Controller’ therefore we have to follow strict rules called ‘data protection principles’ to use your personal information.

This privacy notice tells you:

We can only process personal information about you with your consent, in compliance with Ethical rules, the Data Protection Act 1998, General Data Protection Regulation 2016, and any superseding legislation (“Data Protection legislation”).

We will process your postcode, GP practice, and details about where you heard about the website, which you will disclose when you first enter the website.  We will only store the first four digits of your postcode. None of the data that we store can be used to identify you. Anonymised data will only be collected for purposes of understanding how the website is used and evaluating its impact on infant feeding and maternal and infant wellbeing, in order to inform improvements to the website, for research publication and conferences. During the study anonymised data will be stored at Coventry University as an electronic and hard copy, which is only accessible to the project team.

If you choose to participate in further studies, you will be provided with full information about the data that is collected, its purpose, use, and arrangements for secure storage before you are asked to provide specific consent.

The anonymised data will be retained for five years after the end of the study (December 2017) and will be securely disposed of.

As none of the data that we store can identify you, we will be unable to effect any withdrawal request once you have provided the data detailed above.

We will only process anonymised data within the European Economic Area.

The University will hold anonymised data securely and keep it confidential at all times.

As none of the data that we store can identify you, we will be unable to respond to any subject access request for personal data in respect of this study.

If you think there is a problem with the way the University is handling the data, you have the right to complain to the Information Commissioner’s Office –


A cookie is placed on your computer when you visit the Ifeed website and answer the entry questions.

What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used to make websites work and to function more effectively. For example, they may be required to keep you logged in to a service, or to remember your user preferences or shopping cart contents. A cookie will typically contain a record of the web site, which issued it, its own name, and a value, which is often a randomly generated unique number.

If you access the Ifeed website on different devices or browsers, you may have to re-enter your answers to the entry questions.

We use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. Google Analytics will store this data to help us understand how the site is being used so that we can improve the website in the future.  This information is only processed in a way, which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Please be aware that internet transmissions are never completely private or secure and that any message or information you send using the website may be read or intercepted by others, even if there is a special notice that a particular transmission is encrypted.