This website has been developed as part of a research project at Coventry University.  As part of the project we need to check that the website meets your needs. Please could you take a few minutes to complete a short questionnaire about the site? Clicking the button below will take you to our questionnaire.  If you decline, you will still retain access to the ifeed website.

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I’m pregnant

You can start to bond with your baby as soon as you know you are pregnant

Taking time out each day to think about them, talk to them, even sing, read or play music to them can help to create a connection between you before they even arrive. Dads-to-be or anyone else who will play an important role in baby’s life might wish to do this too. Bonding with your baby before birth is just the start of the process which leads straight into bonding with them after they are born – perhaps with skin to skin contact with mum. Whichever method of feeding you choose, feeding your baby is an opportunity for a mother to take time to focus on baby, make eye contact with them, and to have some quiet time together.

Breastfeeding offers the perfect opportunity for bonding as it requires you to hold your baby in very close contact with you. You will also release oxytocin, the love hormone, as you breastfeed which will help the bonding process. If breastfeeding is not your choice, or you are unable to breastfeed, this website offers suggestions for how you can maximise bonding with your baby while you bottle feed.

Before your baby arrives it is important to think about how you are going to feed them so you can make the best choice for you and your baby.

Bonding with Baby Bump

Reading about your baby’s development, and talking to your partner about baby all counts as baby bonding time. Find out more

I'd Like to Breastfeed

Starting out by breastfeeding is a brilliant way to help you nurture your new baby. Find out more

I have mixed feelings

Thinking things through beforehand can help you come to the decision that is best for you, in your own time. Find out more


Most mums find that bonding with baby happens right from the start, but there will always be questions and doubts. There are lots of things you can do right from the beginning to enhance your bond with your baby.

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Please give us feedback on the site!

If you are expecting a baby (mum or dad) or have a baby under 6 months old please give us feedback on the site.

This website has been developed as part of a research project at Coventry University. We would love to know what you think of it!

Please take a few minutes to complete a short questionnaire about the site after you’ve had a look around.

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Don’t hesitate to ask for help. There is plenty of support available if you need it.

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