This website has been developed as part of a research project at Coventry University.  As part of the project we need to check that the website meets your needs. Please could you take a few minutes to complete a short questionnaire about the site? Clicking the button below will take you to our questionnaire.  If you decline, you will still retain access to the ifeed website.

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Feeding your baby is more than just meeting their nutritional needs. It offers the perfect time to build a loving relationship and bond that will last a lifetime.

The purpose of this website is to support you with your feeding choices and help you make the best decisions for you and your baby. The site has been created by a team of people including health psychologists, midwives, health visitors and GPs.  The content has been reviewed by independent lactation consultants.  You can find out more about us here.

We have listened to the needs of parents and hope we’ve created a site that you enjoy.

Click on the option below that best suits you. You can always access all the content via our site map.



You can start to bond with your baby as soon as you know you are pregnant. Find out more

My baby is here

The perfect time to build a loving relationship and bond that will last a lifetime. Find out more

Bonding with baby bump

Reading about your baby’s development, and talking to your partner about baby all counts as baby bonding time. Find out more

Supporting a breastfeeding mother

A section dedicated to fathers, partners and other important supporters.

Research shows that support from significant others makes the world of difference to breastfeeding.


Here's how you can help


Skin to skin contact is great for the baby, for mums and dads.

There are so many benefits to close contact, from helping to share the friendly bacteria on your own skin, to releasing endorphins and creating that wonderful bond that baby will thrive on.

Find out more


Advice from mums about breastfeeding away from home.

Public understanding and attitudes to breastfeeding are improving, so don’t be afraid to get out there.

Find out more


Don’t hesitate to ask for help. There’s plenty of support available if you need it.

Find out more